Rise in Opioid Overdoses in Onondaga County

Over the last few years, Onondaga County, like much of New York State, has seen a dramatic increase in opioid overdose fatalities, including 156 and 186 deaths in 2020 and 2021 respectively. Factors such as the proliferation of illicit fentanyl and fentanyl analogs, as well as their combination with methamphetamines, and cocaine, have driven this worsening crisis.

Through the Onondaga County Health Department ODMAP overdose tracking system, there has been notification of several significant spikes in overdose activity over the past two months. These reports have indicated 14 or more overdoses occurring in a 24-hour period, occurring as recently as two days ago. This appears to be linked to increased amounts of fentanyl in the drug supply. Fentanyl is up to 50 times more potent than heroin and, due to its low price, it is often used to lace other drugs, which makes it especially dangerous. By mid-2021, synthetic opioids like fentanyl were involved in an estimated 87 percent of opioid deaths and 65 percent of all drug overdose deaths in the US. Locally, over 90% of opioid fatalities in 2020 and 2021 involved fentanyl. While the unique circumstances of the past two years have undoubtedly disrupted outreach and treatment programs while increasing levels of social isolation, the most significant problem is the availability and potency of synthetic opioids like fentanyl.

There have been reports both locally and throughout the United States of the mass production and false marketing of fake pills as legitimate prescription pills to deceive the public. Counterfeit pills are easy to purchase, widely available, often contain fentanyl or methamphetamine, and can be deadly, resulting in overdose occurrences. Many fake pills are made to look like familiar prescription pills such as oxycodone (Oxycontin®, Percocet®), hydrocodone (Vicodin®), alprazolam (Xanax®), and amphetamines (Adderall®).

The mixing of synthetic opioids in stimulants like cocaine or methamphetamines can be especially dangerous. Oftentimes users are unaware they are consuming fentanyl, making them more likely to have an adverse reaction than those who intentionally sought out the opioid. Cocaine (and similar stimulants) and fentanyl (and similar opioids) exert different effects on the brain and can cause serious health effects. These effects may include a rapid change in heart rate and respiration rate that can cause arrhythmias, heart failure,  stroke, or respiratory failure. For example, fatal slowing of breathing can occur when the stimulant wears off and the full effects of fentanyl are felt. When combined, it’s difficult to determine when too much of either substance has been taken. This lack of awareness can increase the chances of a fatal overdose.

“A single life lost to an overdose is a life that could have been saved. Stressors increased by the COVID-19 pandemic like loss of housing and loss of employment for those in recovery has led to a backslide in our community’s fight against the epidemic,” said County Executive Ryan McMahon. “As such, as a community, we are redoubling our efforts to save lives and create supports that help people stay safe and achieve recovery.”

In light of the increase in overdose occurrences, community members are urged to get trained to utilize naloxone, also known as Narcan, an opioid overdose reversal medication that is available as a nasal spray. Being trained to use naloxone is an easy way to potentially save a life. The Onondaga County Health Department provides free in-person or virtual training and also has an on-demand option that can be accessed here. Please contact the Mental Health and Substance Use Initiatives Program at: naloxonetraining@ongov.net with any training requests or questions.

Another valuable tool during this crisis is the usage of fentanyl testing strips (FTS). FTS are small strips of paper that can detect the presence of fentanyl in any drug batch—pills, powder, or injectables. By testing with a FTS, the person using drugs is able to make an informed choice about their use, with potentially choosing to use a different batch, use less of the current batch, use in the presence of others, or make sure naloxone is on hand. Although the strips do not identify the exact amount of fentanyl present, testing can provide enough time, space, and information for a user to consider the options. This alone can support a greater sense of empowerment over one’s health, thereby prompting safer behaviors and practices. If you or someone you know needs fentanyl test strips, they can be requested by calling or texting the Health Department’s confidential Narcan and Test Strip request line at 315-418-5365.

Mental Health and Substance Use Initiatives Program Coordinator Mariah Senecal-Reilly stated that “More people are dying of opioid overdoses in Onondaga County than ever before, and each of these deaths has a ripple effect on our community. By deploying harm reduction strategies and expanding recovery services we can save countless lives. Drug dependency is not a choice—it’s a disorder and should be treated as such.”

You are encouraged to check in and connect with your loved ones who are experiencing a substance use disorder or who may be at risk of developing a substance use disorder. It is important to monitor friends and family members for signs and symptoms of substance use disorders and help to connect them with needed supports within our community. You can learn what to look for at: https://www.health.ny.gov/community/opioid_epidemic/signs.htm and locate treatment resources at: https://ongov.net/health/opioids/treatment.html.

Oneida Shores Beach Closed for Swimming

The Onondaga County Health Department announced today that Oneida Shores Beach, located in the town of Cicero, will be closed for swimming due to high levels of bacteria (E.coli) in the water. Swimming will not be allowed until bacteria levels return to acceptable levels. The Health Department will be monitoring the lake water daily until bacteria levels reach acceptable standards. The public should refer to the Onondaga County Parks website for reopening information.

Most varieties of E. coli are harmless or cause brief diarrhea. While only some types of bacteria will cause gastrointestinal illness, the presence of E. coli bacteria is an indicator of increased general bacterial action in the water. Anyone concerned about gastrointestinal symptoms should contact their healthcare provider.

Please note that this does not affect Oneida Shores’ other amenities during normal hours of operation. While Oneida Shores is closed to swimming, Onondaga County Parks encourages the public to use Jamesville Beach as an alternative.

FOR FUTURE UPDATES on bacterial testing and closure status for Oneida Shores Beach, please visit: www.onondagacountyparks.com/about/water-quality-testing/ or call the Division of Environmental Health at 315.435.6600.

Jamesville Beach Closed for Swimming Due to Visual Presence of Algal Bloom

The Onondaga County Health Department announced today that Jamesville Beach located in the Town of LaFayette is closed for swimming due to the visual presence of an algal bloom. Water sampling will be conducted to confirm there are no toxins before the beach is reopened. Please note that this does not affect the park’s other amenities during normal hours of operation.

Algal blooms can turn the water green and can form thick surface scums on the water. Certain types of algae can release toxins that may cause skin or eye irritation, or diarrhea and vomiting if ingested. People and animals should keep out of the water where algal blooms are present in any body of water.

The Health Department recommends taking the following precautions:

  • Don’t swim, wade, boat, or fish near blooms or scums and don’t eat fish caught from waters with blooms
  • Don’t drink the water
  • Keep children and animals away from any blooms or scums
  • Rinse with clean water if exposed

To learn more about blue-green algae visit:

While Jamesville Beach is closed, the public can enjoy the Oneida Shores Beach in Brewerton which is open Monday-Friday, 12-6pm; Friday-Sunday, 11-6pm. For future updates on the closure status of Onondaga County Parks beaches please visit www.onondagacountyparks.com/about/water-quality-testing/ or call the Division of Environmental Health at 315.435.6600.

 

National Mosquito Control Awareness Week

Protect Yourself from Diseases Caused by Mosquitoes

SYRACUSE, NY:  This week is National Mosquito Control Awareness Week, a good reminder to protect yourself and your family from diseases transmitted by mosquitoes now and throughout the fall season.

Onondaga County Health Commissioner Dr. Indu Gupta explains, “We have seen a high number of mosquitoes due to the wet and warm weather we’ve experienced, so it is extremely important to use personal protection measures to prevent mosquito bites that may transmit West Nile virus (WNV) and Eastern Equine Encephalitis virus (EEEV).”

The Health Department’s annual mosquito surveillance and control program is in full swing for this season, which is from late May through early October each year. This program collects mosquitoes using traps located at 22 sites throughout the county. The mosquitoes are then counted, sorted by species, and submitted to Wadsworth Laboratory where they are tested for viruses including WNV and EEEV and the results are reported each week on our website. The program also uses larvicides (an insecticide) to control mosquito breeding in standing bodies of water at over 1,000 sites throughout the county.

While mosquito counts have been higher than usual, lab results show that no virus has been detected so far this season. The decision to spray is based on several factors, and the decision is made with assistance from the New York State Department of Health (NYSDOH) and the New York State Department of Environmental Conservation (NYSDEC). While mosquitoes can be a nuisance, the Health Department does not spray for comfort. Spraying will only occur if virus is present or if the number of mosquitoes and conditions are present which would indicate a public health threat.

Personal Protection Measures
The Health Department reminds residents that there are steps everyone should take to protect themselves from mosquito bites during outdoor activities:

  • Wear shoes, long pants, and a long-sleeved shirt. Tuck in your shirt and tuck pant legs into boots or socks.
  • Consider using insect repellents containing DEET, Picaridin, IR3535, oil of lemon eucalyptus, and other products that have been approved by the Environmental Protection Agency (EPA). Use this EPA search tool to help you choose the repellent product that is right for you, and follow the manufacturer’s instructions on proper use for safety and effectiveness.
  • Insect repellents should be applied only to intact skin or over clothing, and need to be reapplied regularly. Do NOT apply DEET or Picaridin directly onto children’s skin (apply to your own hands and then put it on the child). Repellent should not be used on babies younger than 2 months old.
  • Treat clothing and gear with products containing 0.5% permethrin. Permethrin can be used to treat clothing and camping gear and remain protective through several washings. Alternatively, you can buy permethrin-treated clothing and gear.

Mosquito-Proof Your Home
It is also important to mosquito-proof your home by replacing or repairing broken screens and getting rid of standing water where mosquitoes breed. Keep your property free of standing water by cleaning clogged rain gutters; turning over wheelbarrows and wading pools when not in use; changing water in birdbaths every four days; properly maintaining swimming pools, outdoor saunas, and hot tubs; draining water from pool covers; and, using landscaping to eliminate low spots where standing water accumulates.

Signs and Symptoms of WNV and EEE
Most people who are infected with WNV or EEE do not develop any signs or symptoms. However, both WNV and EEE are potentially serious illnesses. Signs and symptoms can include high fever, headache, neck stiffness, confusion, tremors (shaking), convulsions, muscle weakness, vision loss, irritability, drowsiness, numbness, paralysis, vomiting, diarrhea, and coma. Consult your healthcare provider if you have been bitten by a mosquito and develop any of these signs and symptoms.

More Information and Resources
For more information about mosquito-borne illnesses, contact the Onondaga County Health Department, Division of Environmental Health at 315.435.1649 or visit:

Onondaga County Health Department
ongov.net/health/env/mosquitoes.html

New York State Department of Health
www.health.ny.gov/diseases/west_nile_virus/ 

Centers for Disease Control and Prevention (CDC)
www.cdc.gov/westnile/
www.cdc.gov/EasternEquineEncephalitis/

Reality Check Program Host FREE Smoke-Free Movie Event on June 17

On Friday, June 17, the Reality Check program of Onondaga, Cayuga, and Oswego Counties is hosting a FREE smoke-free movie event showing “Angry Birds” at the Palace Theatre in Syracuse, NY. This event is in conjunction with Reality Check’s smoke-free media initiative to de-normalize and de-glamorize tobacco use and imagery on screen. Reality Check is using their collective voice to illuminate the entertainment industry’s best-kept secret: smoking on screen kills in real life. This event will be held Friday, June 17th at 6:00 pm at the Palace Theatre, located at 2384 James Street, Syracuse, NY 13206.

Doors will open at 5:00 pm and the first 100 people in attendance will receive a free popcorn and drink combo. Reality Check youth will be collecting signatures of support before and after the movie urging the Motion Picture Association to rate youth movies that show tobacco and e-cigarette imagery “R.” There will also be educational resources, tobacco jeopardy, and prizes including a raffle from Tobacco-Free CNY and Reality Check programs.

Tobacco on screen is the single biggest media risk to children and teens. Hollywood has known of the danger for decades. Unfortunately, movie studios and TV producers have never updated their rating systems to mention smoking or tobacco. Right now, there is no practical way for parents to know in advance if a movie or TV program includes tobacco content. The film industry has refused to modernize its R-rating based on the conclusive scientific evidence that exposure to on-screen smoking causes kids to smoke.

The Motion Picture Association (MPA), the studios’ organization that assigns ratings, provides a “smoking label” along with the regular rating for some movies that contain smoking. However, almost 9 of every 10 (87%) youth-rated, top-grossing movies with smoking do not carry an MPA “smoking label”. Research has proven that an R rating for movie smoking could substantially reduce adolescent smoking by eliminating smoking from PG-13 movies.

Reality Check is part of Tobacco-Free CNY and works to engage local stakeholders, educate community leaders and the public, and mobilize community members and organizations to strengthen tobacco and e-cigarette policies that prevent and reduce tobacco and e-cigarette use.  Efforts also focus on reducing youth exposure to harmful tobacco and e-cigarette marketing in retail settings, limiting exposure to secondhand smoke, and reducing smoking imagery in the media. For more information about Reality Check and Tobacco-Free CNY programs, contact 315-435-3280.

World No Tobacco Day Calls Attention to the Environmental Risks of Tobacco

Protecting the Environment is Just One More Reason To Quit

SYRACUSE, NY: The Tobacco-Free CNY program partnered with the Reality Check youth program to celebrate World No Tobacco Day on May 31st. This year, the World No Tobacco Day global campaign highlights tobacco’s threat to the environment and aims to educate the public about the environmental impacts of tobacco, including the toxic waste it leaves behind. In honor of this campaign, Reality Check youth leaders from the Institute of Technology at Syracuse Center (ITC) gathered in nearby Roesler Park for a cigarette butt cleanup event.

   

Reality Check youth leader Ali Kareem states, “We were able to beautify our community during our World No Tobacco Day event by cleaning up hundreds of cigarette butts from the park. This cleanup event gives us the opportunity to educate our peers and community members about the environmental dangers of tobacco litter.”

Cigarette butts are the most frequently littered item in the world. Roughly 4.5 trillion cigarette butts are littered worldwide each year, resulting in 1.69 billion pounds of tobacco waste. Rachael Russell, Public Health Educator for Tobacco-Free CNY states, “Cigarette butts may look like they are made of paper and cotton, but they are actually made of plastic fibers. These plastic fibers are not biodegradable and can take at least ten years to break down.” Russell continued “Cigarette butts contaminate water and soil with hazardous chemicals such as arsenic, lead, and nicotine. These chemicals are toxic to humans, pets, and wildlife.”

Within an hour of contact with water, cigarette butts begin leaching toxic chemicals into the marine environment, poisoning fish and other aquatic wildlife. Cigarette butts have also been found in the stomachs of fish, whales, birds, and other animals, leading to ingestion of hazardous chemicals and digestive blockages. Policy change has proven to be an effective tool to reduce tobacco litter and prevent these environmental hazards.

Tobacco is the leading cause of preventable disease, disability, and death in the US. World No Tobacco Day provides an opportunity for municipalities, employers, and property managers to reevaluate and strengthen their current tobacco policies. The Tobacco-Free CNY program, serving Onondaga, Oswego, and Cayuga Counties, assists community partners with the creation and implementation of tobacco-free policies. Tobacco-Free CNY works to create tobacco-free environments for Central New York residents to live, work, and play. Reality Check is a youth program that works to educate and engage local stakeholders, community leaders, and the public to strengthen tobacco and e-cigarette policies that prevent and reduce tobacco and vape use among youth.

For more information about the Reality Check and Tobacco-Free CNY programs, please visit our website at tobaccofreecny.org or call (315) 435-3280. For help with quitting, please call the New York State Quitline at 1-866-697-8487 or visit nysmokefree.com for more information.

Fight the Bite: Protect Yourself from Diseases Caused by Mosquitoes and Ticks

SYRACUSE, NY:  With some sunny days in the forecast and the arrival of spring in Central New York, the Onondaga County Health Department urges the public to protect themselves from diseases transmitted by mosquitoes and ticks now and throughout the fall season.

Health Commissioner Dr. Indu Gupta reminds residents, “After the long winter in Central New York, as we are doing yard work, hiking, going to parks, and spending time outside enjoying the warmer weather, it is important to protect yourself and your family from mosquito and tick bites that may transmit West Nile virus (WNV), Eastern Equine Encephalitis virus (EEEV), Lyme, and other diseases.”

At the end of May, the Health Department will begin the annual mosquito surveillance and control program for 2022. This program collects and tests mosquitoes for viruses including WNV and EEEV. The program also uses larvicides (an insecticide) to control mosquito breeding in standing bodies of water.

Personal Protection Measures
The Health Department reminds residents that there are steps everyone should take to protect themselves from mosquito and tick bites during outdoor activities:

  • Wear shoes, light-colored socks, long pants, and a long-sleeved shirt—it is much easier to see ticks on light-colored clothing. Tuck in your shirt and tuck pant legs into boots or socks.
  • Check your body for ticks after being outdoors.
  • Consider using insect repellents containing DEET, Picaridin, IR3535, oil of lemon eucalyptus, and other products that have been approved by the Environmental Protection Agency (EPA). Use this EPA search tool to help you choose the repellent product that is right for you, and follow the manufacturer’s instructions on proper use for safety and effectiveness. Not all products containing the repellants listed above protect against ticks; read the manufacturer’s label for details.
    • Insect repellents should be applied only to intact skin or over clothing, and need to be reapplied regularly. Do NOT apply DEET or Picaridin directly onto children’s skin (apply to your own hands and then put it on the child). Repellent should not be used on babies younger than 2 months old.
  • Treat clothing and gear with products containing 0.5% permethrin. Permethrin can be used to treat boots, clothing, and camping gear and remain protective through several washings. Alternatively, you can buy permethrin-treated clothing and gear.

Mosquito-Proof Your Home
It is also important to mosquito-proof your home by replacing or repairing broken screens and getting rid of standing water where mosquitoes breed. Keep your property free of standing water by cleaning clogged rain gutters; turning over wheelbarrows and wading pools when not in use; changing water in birdbaths every four days; properly maintaining swimming pools, outdoor saunas, and hot tubs; draining water from pool covers; and, using landscaping to eliminate low spots where standing water accumulates.

Signs and Symptoms of WNV and EEE
Most people who are infected with WNV or EEE do not develop any signs or symptoms. However, both WNV and EEE are potentially serious illnesses. Signs and symptoms can include high fever, headache, neck stiffness, confusion, tremors (shaking), convulsions, muscle weakness, vision loss, irritability, drowsiness, numbness, paralysis, vomiting, diarrhea, and coma. Consult your healthcare provider if you have been bitten by a mosquito and develop any of these signs and symptoms.

Check for and Remove Ticks
After outdoor activities, it is critical to check your body for an attached tick. Early removal is important—the longer an infected tick is attached to the skin, the higher the chances are for transmitting disease. According to the CDC, an infected tick must be attached for 36 to 48 hours or more before the Lyme disease bacterium can be transmitted. Keep ticks away by mowing your lawn often and removing brush.  Playground toys, decks, and patios should be kept away from wooded areas. In addition, do not feed deer on your property. If you see a tick embedded in your skin, follow the steps below (or watch this video) to learn how to remove it:

  • Take tweezers to the tick’s head or mouth, where it enters the skin.
  • Pull the tick firmly up, in a steady motion, away from the skin.
  • Clean the bite with soap and water, rubbing alcohol, or hydrogen peroxide.
  • Keep a record of the date, time, and where you were bitten.

Symptoms of Tickborne Diseases
Call your health care provider if a tick has been attached to your skin for more than 36 hours, or if you had a recent tick bite and develop any symptoms. Lyme is the disease most commonly transmitted by tick bites in CNY, but other viruses have been detected in our area including those that cause Borrelia miyamotoi disease, anaplasmosis, and babesiosis.

  • Lyme disease symptoms may include a “bull’s-eye” rash, fever, fatigue, chills, headache, muscle and joint aches, and swollen lymph nodes. Lyme disease can be prevented and effectively treated with appropriate and timely medical treatment.
  • Borrelia miyamotoi disease, anaplasmosis, and babesiosis may cause nonspecific flu-like symptoms, such as fever, chills, sweats, headache, body aches, loss of appetite, nausea, or fatigue. These symptoms may start days or weeks after the bite of an infected tick. Left untreated, these tick-borne diseases may become severe and may result in death.

Keep an Eye On Your Pets
Ticks and fleas can attach to your dog or cat and be brought into the house.  There are several oral and topical preventive measures available to protect your pet. Talk with your veterinarian for advice on how to keep your pets and family safe!

More Information and Resources
For more information about mosquito-borne illnesses or Lyme disease, contact the Onondaga County Health Department, Division of Environmental Health at 315.435.1649 or visit:

Onondaga County Health Department
ongov.net/health/env/mosquitoes.html
ongov.net/health/env/lyme.html

New York State Department of Health
www.health.ny.gov/diseases/west_nile_virus/ 
www.health.ny.gov/diseases/communicable/lyme

Centers for Disease Control and Prevention (CDC)
www.cdc.gov/westnile/
www.cdc.gov/EasternEquineEncephalitis/
www.cdc.gov/lyme/

The Pandemic’s Newest Facelift with Omicron BA.2 Subvariants!

Indu Gupta, MD, MPHAs we are seeing more contagious new Omicron subvariants BA.2.12 and BA.2.12.1 in Onondaga County and Central New York, I cannot help comparing this to the latest version of a do-over by this SARS-CoV-2 virus that causes COVID-19 disease. I have been told that no one wants to hear the same prevention messages of the pandemic, however the problem with that argument is that the pandemic is still impacting our lives. Just look at the facts regarding the number of cases, hospitalizations, and deaths at our COVID-19 webpage.

I know you are tired of hearing about COVID but this virus is not tired. Therefore I would urge you to please read the entire message and share with your network and have important conversations as you are learning to live with this virus and calculate the impact it may have on your life.

The last 2 years of living through a pandemic has worn everyone out except the virus which continues to change itself to become more infectious and harm many people’s lives without mercy. Our daily reported cases (laboratory and home tests) continue to be elevated, and according to the CDC our COVID-19 community level is “high”.

However, all of us have the power to stop this virus in our homes and communities! How? We must work together in this fight against this virus by:

  • Getting COVID-19 vaccine today: Whether it is your first dose or a booster. It will protect your health and reduce your chance of getting serious disease including hospitalization and death.
  • Get tested for concerning new symptoms, whether with a PCR/antigen or home test. If you are positive, isolate, inform those you might have exposed to disrupt the path of the virus, and call your doctor to see if you may benefit from any treatment including either of two oral antivirals Nirmatrelvir/Ritonavir (brand name Paxlovid) or Molnupiravir (Lagevrio). You and your doctor can locate these medications at a pharmacy near you. These medications should be prescribed and started within 5 days of symptom onset, so acting quickly is the key to initiating this treatment.
  • Reclaim the life-saving measures which helped us in 2020: Stay home when sick, wash your hands, and most importantly, WEAR A MASK while indoors and in crowded public places! These measures worked when we did not have vaccines or treatment, and even before tests were widely available. Abandoning these simple behaviors is like walking in the rain without an umbrella or appropriate rain gear. These measures are basic but powerful tools in our toolbox in our fight against this relentless virus in order to stop it in its tracks.

I NEED YOUR HELP so we can put this pandemic behind us in the future! Would you work with me?

Thank you and stay safe,

Dr. Indu Gupta
Commissioner of Health
Onondaga County

Tell Us What You Think About the Health of Our Community

Every three years, the Onondaga County Health Department (OCHD) performs a community health assessment and improvement plan. An important part of this process is a Community Health Survey to get feedback from you Onondaga County residents about health issues that matter to them. These thoughts on the health of our community will be used to set goals and inform strategies to positively impact health in Onondaga County. Given the challenges of the past two years, it’s more important than ever that the community’s perspectives and priorities are understood.

The 2022 Community Health Survey is now available online at: ongov.net/health in both English and in Spanish. 

Onondaga County Health Commissioner, Dr. Indu Gupta, explained “The Community Health Survey is especially important now as we work to assess the full impact of the pandemic on our community’s health. It asks questions on COVID-19, mental health, chronic disease, cancer screening, substance use, and other important health-related issues. This initiative is led by the Onondaga County Health Department in partnership with local hospitals, and multiple community-based organizations. The goal is to create a long-term plan and systematic approach to improve the health of community residents.” Dr. Gupta also shared that Health Department staff will be conducting engagement activities directly with community members and stakeholders to further help understand their health-related priorities.

All survey responses will remain anonymous and will not be shared. As a thank you, participants can register to win one of five $50 gift cards! The survey will be open until May 13, 2022. For more information or questions about the survey, call the Onondaga County Health Department at 315.435.3280.

 

Reality Check Program Says Rate Smoking “R”

This year for International Week of Action for Smoke-Free Movies, the Institute of Technology at Syracuse Central (ITC) Reality Check group spoke out against the tobacco industry using entertainment media to market their products to youth by creating and displaying posters with facts and statements throughout their school to educate their peers. International Week of Action for Smoke-Free Movies is held every year during the same month as the Academy Awards to raise awareness about the impact of smoking in movies and television programming.

Reality Check’s efforts seek to educate and prompt changes in the rating process for major motion pictures; specifically to generate support for giving an R-rating to movies that contain any tobacco imagery. The Motion Picture Association, Inc. (MPA) is the trade group that protects the business interests of six major US film studios: AT&T (Warner Bros.), Comcast (Universal), Disney, Sony, Netflix, and Viacom (Paramount). The MPA manages the US film rating system through its Classification and Rating Administration (CARA). Despite research indicating youth audiences being negatively affected by exposure to on-screen smoking, there has been little action to adopt the R-rating for future films.

According to the U.S. Surgeon General, exposure to onscreen smoking in movies increases the risk that young people will start smoking. Giving movies with tobacco use an R-rating would lead to an 18% reduction in youth smoking and would avert 1 million tobacco-related deaths among today’s children and teens. Images of any type of tobacco use, including e-cigarettes have influence. In NYS, nearly 40% of 12th graders use e-cigarettes. As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem with the normalization and glamorization of smoking and vaping in entertainment media and pop culture.

The Reality Check program is part of Tobacco-Free CNY and works to engage local stakeholders, educate community leaders and the public, and mobilize community members and organizations to strengthen tobacco and e-cigarette policies that prevent and reduce tobacco and vape use. Efforts also focus on reducing youth exposure to harmful tobacco and e-cigarette marketing in retail settings, limiting exposure to secondhand smoke, and reducing smoking imagery in the media. For more information about Reality Check and Tobacco-Free CNY programs, visit www.tobaccofreecny.org or call 315-435-3280.